Thinking

Industry insights on content marketing, publishing and more.

Copywriting vs. content writing: what’s the difference between the two?

Community / Jul 11, 2016

On-site or off-site: hosting your content on platforms

Industry / Jun 24, 2016

On-site or off-site: hosting your content with subdomains, subfolders, and microsites

Industry / Jun 17, 2016

On-site or off-site: 5 questions to answer before choosing where to host your content

Industry / Jun 15, 2016

Does your brand’s blog need a name? The case for and against branding your blog

Industry / May 18, 2016

Understanding B2B and B2C content marketing via this simple Venn diagram

Industry / May 16, 2016