Why every publisher needs an editorial calendar

Writers are the worst procrastinators; it’s been scientifically proven. It is not because we are lazy, but because we thrive under pressure. Generally, we like spontaneity and despise failure. We are inspired when the muse comes to play, but the muse might not be there to—I don’t know—pay bills or make deadlines or keep track of our ideas or make sure we promote our work on time.  This is why writers need editors.

Praise thee editors for being sane, responsible, level-headed people with a knack for editing and organization. They are big-picture people who understand the value of a calendar to track down success. But for those of us who are our own editors, this is why we too need editorial calendars.

An editorial calendar is a simple but essential tool for all bloggers, publishers, editors, and writers. It is a map of the future for your publication. It usually includes major categories and segments to cover on a weekly or monthly basis, major events and dates you plan to incorporate in your publication, theme-based coverage, or series and possibly sponsored content.

Unconvinced you need one? Well, in case the muse ever goes missing, here are nine other reasons to keep one.

9 Reasons Why You Need An Editorial Calendar

By Emily E. Steck

Every publisher needs a master plan for his or hers publication. Here's how an editorial calendar can help you succeed.

  • Great for Ideas

    By Emily E. Steck

    Writing down all content ideas in one place will help you think of more ideas. Spend time to just working on the calendar and ideas will flow.

  • Space Out Content

    By Emily E. Steck

    By planning at least a month ahead, you'll be able to space out your content and ensure you post every day/every other day. It also lends time to research, write, edit and come up with more ideas.

  • Maintain Tone and Stay on Brand

    By Emily E. Steck

    More than anything, mapping out what you will publish will ensure that the content stays on brand while developing multiple series and stories. 

  • Delegate

    By Emily E. Steck

    The beauty of an editorial calendar is that you can assign people to do things. Read this article, edit this one, write that one. It's a great tool to keep track of the team (unless that team is you).

  • Themed Content

    By Emily E. Steck

    Theme content is great for introducing different article series, sometimes all week or all month. If it's successful, treat that content like a column and publish it once a week. 

  • Diversity of Content

    By Emily E. Steck

    By planning out the weeks and months, you can diversify content by publishing series, one-offs, industry-related content, guest posts, opinion pieces, etc. The content will have variety and balance.

  • Use It as a Social Calendar

    By Emily E. Steck

    After planning what is posted when, you'll also want to promote it on social channels and emails. Use your editorial calendar to enforce [your strategy](http://blog.quiet.ly/industry/how-every-publisher-needs-a-strategy-to-make-their-content-succeed/).

  • Flexibility

    By Emily E. Steck

    The calendar is not written in stone. Sometimes, [timely events will pop up and you'll want to write about it.](http://blog.quiet.ly/tips/timely-content-and-evergreen-content/) Rearrange queued posts or add the new content to the calendar to keep track.

  • Tracks Your Success

    By Emily E. Steck

    Review your analytics on a regular basis. What content is succeeding? What content is not? Is it when you post? Make adjustments based on what's performing well and what is not.

Image credit: Julie via Flickr

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