Is honesty the best policy? A conversation with TrendWatching’s Maxwell Luthy
Brands are at a crossroads.
Rising above the fray requires adapting, not just reacting, to trends. Whether it’s seasoned brands or fledgling startups, trends are transcending categories and consumers’ expectations along with them.
Today’s landscape challenges brands to market strong, honest opinions that also reflect their values. With this push for transparency, brands are shifting from communicating like black boxes to glass boxes.
More than ever, brands must question themselves (and their marketing and communication strategies) before they start trending on Twitter and are forced to react and act.
So how can you become a glass box brand?
Listen to this candid and illuminating conversation between Maxwell Luthy from TrendWatching and Sean Tyson, Quietly’s Chief Strategy Officer, for the trends marketers must harness and why it matters.