Looking for Inspiration? Here are 6 ways to source content

For content creators and content marketers, the everlasting flow of content can be a daunting thing to upkeep as the content must keep interest, relevance, and be entertaining. It’s a little exhausting.

So when you feel exhausted using your old, reliable brainstorming methods, here are a few tips to help you source content ideas.

1. Get by with a little help from your friends

Unless you’re a one-man or one-woman content creating machine, you’ll want to rely on your company’s staff, co-workers, talented friends, etc. for inspiration to create compelling content. Ask them to write a guest post or ask to interview them to share a relevant story about their industry or the job. If you are a one-person shop, reach out to your networking contacts and to fellow sites for a story.

2. News and social media aggregator sites

Sites like Reddit and Pinterest (even Tumblr) are great for inspiring content because fans from across the world post great content on the sites. Look at what’s popular, trending, or what’s in sub-threads or searches to find something that inspires you.

3. Experts

A second opinion from journalists, bloggers, editors, or the big guns in your field can give you an edge on topics in the industry. Reach out to them through email, Twitter, Tumblr, wherever. Maybe even look to expert interviews from other sources and dissect what is being said.

4. In partners we trust

Have any business partners or business friends related to your brand? Interview them. Create a case study of what they are doing especially effectively. Rely on them for a broader scope. For example, Quietly interviewed 5bys’ Greg Isenberg about the state of content curation.

5. Multimedia content

Mix up the regular bulks of text and consider adding more visual flair. After all, visuals are processed 60,000 times faster in the brain than text. A story told through GIFs maybe, or a top 10 Quietly slideshow. If you or a friend is talented with multimedia, ask them to create an infographic or video with screenshots. Visual content can go a long way to breaking up the minutia of regular content.

6. Examine trends

Disagree with the latest development in your industry? I sure have. One of the best ways to source new content is to become a voracious reader or your industry. Set up Google Alerts, subscribe to all the best blogs on your RSS Feed, and make sure to read what competitors are publishing. Talk about the industry and these trends.


Image credit: Hartwig HKD via Flickr

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