Quietly breaks through at the Content Marketing Awards for the second year running

  • Quietly work for client Sotheby’s International Realty has been recognized at the 2020 Content Marketing Awards.
  • Their weekly recurring column on Inman called Leading in Luxury was named a finalist in the Best Regularly Featured Column or Section category.
  • This is the second year running that Quietly has been recognized at the CMAs.


Content marketing agency Quietly is celebrating being shortlisted at the 2020 Content Marketing Awards, hot on the heels of capturing top honors last year. The company is following its 2019 win in the Best Use of Whitepapers category by being named a 2020 finalist for Best Regularly Featured Column or Section for their work on global real estate brand Sotheby’s International Realty.

“Back-to-back recognition shows we’re living out our mission of using data to help create compelling, industry-leading content for our clients,” says Quietly CEO Sean Tyson. “That’s always our goal; accolades are simply a bonus for doing great work.”

This year’s shortlisted program went to market as a weekly column produced for real estate publication Inman. Named Leading in Luxury, the feature gives Sotheby’s International Realty’s agents a direct share of voice through bylined articles and timely videos. Quietly paired in-person interviews with quantitative research to ensure that each piece was data-led, actionable and highly compelling to the niche target audience.

As the results show, Leading in Luxury articles regularly outperform Inman’s other pay-to-play content:

  • Leading in Luxury posts garner 38 percent more pageviews, 55 percent more social shares, and 22 percent more email clicks than the publication’s sponsored posts on average.
  • A top-performing story saw a mind-boggling 16:53 time on page, eclipsing industry standards by a wide margin.

“Quietly’s data-driven approach has helped us uncover topics and issues we know for a fact that real estate professionals care about,” says Lindsey Champagne, Senior Director of Brand Marketing at Sotheby’s International Realty. “We wanted to tell stories from our unique position in the real estate space while also addressing the trends affecting today’s brokerages. Leading in Luxury has allowed us to do just that, and Quietly has been instrumental in making that happen.”



About Quietly: Quietly is an award-winning, full-service content marketing agency, working across the entire lifecycle of content, from discovery and strategy to production and distribution. Quietly partners with category leaders such as Adobe, Dell Technologies, Herschel, MEC, Okta, Sotheby’s International Realty, PwC, and Slack to understand how content drives their business, devising strategies and executing along the way.

About Sotheby’s International Realty: Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 1000 offices located in 72 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

About Inman: Real estate industry professionals from around the world turn to Inman first for accurate, innovative, and timely information about the business. Known for its award-winning journalism, cutting-edge technology coverage, in-depth educational opportunities, and forward-thinking events, Inman is the industry’s leading source of real estate information. Inman sees 900,000 unique monthly visitors; its audience consists primarily of real estate professionals in North America and 70 percent of readers visit every day.

About the Content Marketing Institute: The Content Marketing Institute (CMI) is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing Awards is the largest and longest-running international content marketing awards program in the world.

Image: Kutlayev Dmitry/Shutterstock

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